Dawn Aujero

The word loyalty evolved as fellow-feeling for one's family, gene-group and friends. Loyalty comes most from naturally amongst small groups or tribes where the prospect of the whole casting out the individual seems like the ultimate, unthinkable rejection. In a feuadal society, centered on personal bonds of mutual obligation, accounting for precise degrees of protection and fellowship can prove difficult. Loyalty in these circumstances can become a matter of extremes: alternative groups may exist, but lacki of mobility will foster a personal sense of loyalty. Wars of a religion and their interminglings with wars of states have seen loyalty used in religious senses too, involving faithful support of a chosen or traditional set of beliefs or of sports representatives. And in modern times marketing has postulated loyalties to abstract concepts such as the brand.
Customer churn has become the opposite of loyalty, just as high treason once stood as the opposite of the same idea. Compare loyalty card. A person can be loyal to something and something can be loyal to a person. Loyalty is also seen in business in a variety of ways. As governments have grown in size and scope, some people are more loyal to a company rather than to a country. As corporation complexity has grown,people have shifted their loyalties to individuals rather than companies. As those individuals move between companies, they often take other people with them. Stock options are one method devised to keep a people loyal to a company. Loyalty means the stare of quality of being loyal, a feeling or attitude of devoted attachment and affection. Loyalty is faithfulness or a devotion to a person or cause.
In the movie Whale Rider the little girl was very loyal to her grandpa even when he was very rude to her. She really proved that she respected her elders. Respect is almost like being loyal. In the end he realized how mean he was to her. He gave her more respect and loyalty.

I found many websites looking for loyalty at: www.comarch.com It attracts new customers and develop your business. Also at www.kudoshow.com Kudo's employee recognition program think different; culture of giving. Also at http://en.wikipedia.org/wiki/Loyalty it just helped me find out what loyalty really is about.

Some quotes I found for loyalty is:
"Loyalty is still the same, whether it win or lose the game; true as a dial to the sun, although it be not shined upon". "Loyalty is something you give up regardless of what yoiu get back, and in giving loyalty, you're getting more loyalty; and out of loyalty flow other qualities".

In French loyalty is LOYAUTE In German loyalty is LOYALITAT

In Portuguese loyalty is LEALDADE